My guest today is Susan Baier, head honcho at Audience Audit, a
company specializing in attitudinal audience segmentation research.
We chat about how crafty businesses can harness the power of
segmenting for better customer engagement.
About the Podcast
The Business of Craft Podcast (sponsored by Stitchcraft Marketing) is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.