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Business of Craft

Feb 20, 2026

Let’s jump into today’s topic: using your analytics to set your future SMART goals.

In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.


Jan 21, 2026

Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse.