Feb 20, 2026
Let’s jump into today’s topic: using your analytics to set your future SMART goals.
In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.
Jan 21, 2026
Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse.
Dec 12, 2025
Today we’re diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships.
For this season, we’re excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We...
Dec 10, 2025
Today we’re exploring how to scale your brand using digital advertising—yes, the kind that doesn’t have to feel like throwing spaghetti at the wall.
So whether you’re boosting posts or venturing into more advanced ad strategies like programmatic or geofencing, this episode is your incantation for attracting,...
Nov 19, 2025
Today we’re jumping into the topic of utilizing social media to build your community.
Today’s content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it...